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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Tuesday
May032005

Product Placement Fever

DateTuesday, May 3, 2005 at 12:30PM

Usatoday_1Wow... there's getting to be so much product placement now that you can easily spot them in the trailers. I came across the trailer for "The Man", a new movie with Samuel Jackson and Eugene Levy. In the trailer, I spotted at least 2 product placement deals... one for USA Today and another for Blockbuster. Check out the trailer for yourself.

The Blockbuster placement is weird, as there's a rental case in the trunk of a character's car... It's only there for a second, so you have to watch carefully. The USA Today product placement is pretty blatant, as you can see here.

Hmm... I wonder how many others I can spot in other trailers? Actually, I wonder if any of these companies stipulate inclusion in the trailer?

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