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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Friday
May062005

Maryland Lottery Blogging

DateFriday, May 6, 2005 at 4:04AM

BovineThe Maryland Lottery has launched a new PR campaign about a cow revolution. As a part of the effort, they've launched Bovineunite.com. In addition, they've launched a "Bovine Blog" here.

In terms of character blogs, the execution on this one is pretty bad. I don't think all character blogs are bad, but most haven't been executed well. Not to mention that the idea behind this particular campaign for the Maryland Lottery seems a little stereotypical... In fact, it seems a little too close to Chick-Fil-A.

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