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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Monday
May092005

New BMW Film

DateMonday, May 9, 2005 at 4:07AM

RespectIt's not just about cars for BMW. We have to remember that BMW makes great motorcycles as well. They've just released a new film, similar to the BMW film efforts, but to promote the new K1200 R. The new film, called "Respect" can be found at www.respect-movie.com.

Watch out with this one at work. Motorcycles are cooler than cars, so the content in this one is much edgier than their previous BMW films work. Some content is not safe for work.

Link via Ad Innovator.

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