JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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About me, what I've worked on, and what I'm interested in.

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Wednesday
Jun012005

Product Placement Mayhem

This proves that nothing is sacred when it comes to product placement. A 30-second spot for an Arnold Schwarzenegger ballot initiative shows the California governor seated at a cafeteria table. According to a story in the San Diego Union-Tribune, "Prominently displayed on the table are bottles of Arrowhead water and
Diet Pepsi. In the background are packages of Cheetos, Sun Chips and
Ruffles, all Pepsi products."

What's even worse is that Schwarzenegger has been calling on the ban of junk food in schools, and surely most of these Pepsi products would qualify as junk food... Clearly a conflict of interest.

The Schwarzenegger camp says that the product placement was just a "coincidence."

Link via Agenda Inc.

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