JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Wednesday
Jun082005

Frog Marketing

AxelJamster, an online store for mobile content, is cashing in on the success of their ridiculous mascot, Axel F. He's a crazy frog whose latest "music video" and "single" have hit the top of the music charts in the UK. According to the Lycos 50 Blog, the frog "is so hot that it prevented Coldplay's new single from entering the number one spot on the UK singles chart." Seriously... check out the UK singles chart.

That's a serious accomplishment for Jamster...

If you'd like to subject yourself to an earworm for the rest of the day, visit the official Axel F site and watch the video.

Update: There's more... Another site that appears to be a new single remixing the one above. And if you hate the frog, this may be the game for you.

Reader Comments (2)

Hilariously, I've not heard mention that Axel F is the name of the synthesizer theme(ish) song from the original Beverly Hills Cop, a song you would recognize in an instant. Does that ring any bells?
June 10, 2005 | Unregistered CommenterEvan
Someone mentioned that to me. This is just too weird... My brain hurts when I think about it.
June 10, 2005 | Unregistered CommenterJohn

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