Top
JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

Find Me Online:
@randomculture, Linkedin, Slideshare

Learn more:
About me, what I've worked on, and what I'm interested in.

JOHN'S TWEETS
EXPLORE THE ARCHIVES
5 Things (1) Advertising (398) Alternate Reality Gaming (15) Announcements (2) Apple (32) April Fools' (4) Art (15) Automotive Industry (80) Awards (25) BitTorrent (2) Bloggies (2) Blogs (137) Books (24) Branding (46) Business Blogs (9) Censorship (3) China (10) Citizen Journalism (7) Conferences (44) Corporate Websites (1) Current Affairs (4) Customization (24) Daily Quick Links (299) eBay (2) ecommerce (9) Education (1) Electronics (25) Email (1) Facebook (3) Fashion (38) Fast Food (8) Film (3) Firefox (3) Flash (85) Flickr (4) Folksonomies (9) Food and Drink (80) Funny (67) Games (87) Good Design (142) Google (48) Government (3) Guerilla Marketing (14) Hacks (7) Hoaxes (2) Holiday (31) Industry Associations (1) iPad (1) Iphone (1) iPod (5) Japan (12) Jobs (2) Legal Issues (16) Logos (1) Luxury (4) Misbehavior (43) Mobile (14) Movie Industry (51) Music (64) News (38) Newspapers (15) Online Advertising (283) Online Communities (30) Open Source (16) Package Design (1) Photography (12) Podcasting (78) Poker (2) Politics (8) Product Placement (9) Publishing (34) Quora (5) Radio (9) Religion (1) Research (43) Retail (78) Science (4) search engine marketing (15) Search Engines (50) Security (1) Shopping (8) Sneakers (17) social media (7) Social Networking (49) Software (14) South Korea (1) Sports (50) Super Bowl (23) Super Bowl 2006 (9) Super Bowl 2007 (1) Super Bowl 2008 (2) Super Bowl 2011 (1) Super Bowl Ads (15) SXSW (2) Syndication (4) Tagging (12) Telecommunications (17) Television (114) Travel (10) Trends (352)
« Quick Links: July 22, 2005 | Main | CNET Top 10 Web Fads? »
Friday
Jul222005

Gap Viral: Watch Me Change

DateFriday, July 22, 2005 at 6:00AM

Gapdress

The Gap has launched a viral site called "Watch Me Change." The site involves creating a customized 3D character users can dress and then watch undress (not completely). Users can then send their customized scene to friends. This missed opportunity in this viral, however, is that Gap could have used the site to highlight the clothing more.

| CommentPost a Comment | |
in , ,

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Alert
Comment Moderation Enabled
Your comment will not appear until it has been cleared by a website editor.

Notify me of follow-up comments via email.