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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Tuesday
Aug232005

Xbox 360 Viral Marketing

DateTuesday, August 23, 2005 at 5:28AM

Xbox360arg

Microsoft has launched a cryptic site for the upcoming Xbox 360 console: www.origenxbox360.com

It appears that this effort is some variation of an alternate reality game. At the very least, an alternate reality episode or puzzle. The site contains only the following items: a tree, a rabbit sign and a countdown clock. You may remember a countdown being used on the recent OurColony site. No one seems to be sure what the significance of the countdown date of September 27th means. There's speculation that it may be an exclusive preview of the Xbox 360 for those lucky enough to decipher the clues on this site.

You can read more about the effort, and some of the speculation here and here.

Link via AdFreak.

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