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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Tuesday
Sep132005

Saab Race Against Time

DateTuesday, September 13, 2005 at 7:19AM

Saabrace

Check out the Saab - Race Against Time site. It's a great video based "choose your own adventure" game for the new 9-3 SportWagon. You can even invite a friend to race against you.

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Reader Comments (1)

Hi, I also found out Saab is supporting the campaign also with a 100-page adventure game book featuring the Saab 9-3 SportWagon sent to 50,000 prospects and existing customers.
September 14, 2005 | Unregistered CommenterMartina

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