Juicy Fruit Blog????

Since we're on the subject of misguided blogging efforts, enter the Juicy Fruit blog... That's right, the Juicy Fruit blog. Calling this a "blog" is a stretch... This may actually be one of the worst blogging efforts by a business that I've ever seen. The text in these posts alone is enough to make your stomach turn. Paul Scrivens at BusinessLogs has some great insights on the matter:

"This is why we talk about not every business needing a blog because if
done improperly you will get some major backlash like the Juicy Fruit
folks are receiving right now. What makes this silly is that if they
replaced the world "blog" with something else on their site then there
would be no complaining."

This iPod Shuffle Juicy fruit mod would have been a good marketing campaign... Why not embrace something like that?