JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Wednesday
Sep282005

HP's Fake TV Blog

HptvOh man... HP has launched a blog for their TV efforts, ilovemyhptv.com.

It's a great looking blog, but sadly, HP has taken the low road and opted for creating a "fake" blog. Does HP expect that people will really believe this a blog being written by "Ted - HPTV Aficionado?" I hope not.

For example... how plausible is the following statement: "...this is my blog. I’m going to tell you
all about my experiences shopping, buying, and getting my new HP TV
delivered straight to my den."

Really Ted? I don't believe you.

If the writing isn't enough to convince you, then notice that EVERY link off the site points to an HP property. Why does HP feel like they can't just have an honest conversation with the consumer about their product?

Reader Comments (4)

Why does HP feel like they can't just have an honest conversation with the consumer about their product?

Because they've never done it that way, nor have the agency people swarming around their money bags.

I'm with you on this. It's particularly painful to see a technology company pull these stunts, when someone somewhere within their organization clearly ought to knwow better (and be empowered to do something about it).
September 28, 2005 | Unregistered CommenterDavid Burn
It's condescending. They have a low opinion of the intelligence level of their audience.

Also, honest conversations are harder.
September 29, 2005 | Unregistered Commenterscott baradell
Yep. This is pretty painful. If you're going to have a blog, use real people! turn comments on! This looks like it's either from an agency that doesn't have a clue, or an agency that couldn't educate it's client...
September 30, 2005 | Unregistered CommenterSean
You guys are pretty short sighted. Do you not get that it’s supposed to be *fake*? I think they’re making fun of all the people who take themselves way too seriously and create a blog about what they ate for lunch or there crap opinions on music. Anywho, there Mad Libs tool is funny as hell.
October 10, 2005 | Unregistered CommenterLuke Weber

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