AdAge Podcast Shoots and Misses

I'd love to be able to post here about someone doing podcasting right, but the bad ones keep popping up. Advertising Age is not an exception.

They've launched a podcast called "Why it Matters", and I have to say, I'm let down by the quality of it. The sound is pretty atrocious, and it makes the podcast come off as a very amateur endeavor. Come on AdAge, pony up for a good microphone!

It just launched, so we can't tell how often it's updated, but the format appears to be a guest/host format with each episode around 10 minutes or so. If they improved the sound quality, I might actually listen to it.

You can check it out in iTunes here. I'd post a link to the podcast on their site, but AdAge doesn't want anyone to access their content, since they put a subscription wall around everything.

Link via Micropersuasion