Coke's Fake Blog

Uh oh... another story of blog marketing gone bad. As a part of the Coke "Zero" launch, Coke set up a "fake" blog at: TheZeroMovement.com. The blog, which doesn't disclose any affiliation with Coke, is described by AdRants as follows:

"...a guy rants about why life is so full of stuff to do and how it would be so much nicer if there was, well, zero to do. It's written in typical character blog prose, devoid of personality and full of whiny banter which comes off like it's a product of a creative brief. There's even fake, supportive comments to go along with it."

And AdRants isn't the only site giving Coke grief for the badly executed blog. There's now a website dedicated to criticizing the blog, called "The Zero Movement Sucks."

Proof once again that a lack of transparency causes backlash.

Link via Adrants.