You thought I was done talking about online-only TV? Not even close... It seems that Amazon is also jumping into the game. One June 1st, they are launching an original program called "Amazon Fishbowl", hosted by Bill Maher.
According to the official site for the program, Amazon Fishbowl will be a weekly show with "live musical performances; interviews with authors, directors, and actors; and a UPS Special Delivery to an Amazon customer." You can view some sneak preview clips for the show by visiting the official site at: Amazon.com/entertainment.
Amazon doesn't have the greatest track record with this kind of stuff. You may remember the BMW films-esque effort they launched not too long ago. The short films were bad and over-commercialized with product placement.
It seems Amazon already has a couple problems with this new online-only show:
- Bill Maher just isn't that exciting. Plus, he already has a show!
- Streaming? Amazon is going to distribute the show in streaming format. Are they going to distribute it as a podcast? I hope so, but at this point, it doesn't look like it.
I will say that I really like one of the segments in the show, where they make a "special delivery" to an Amazon customer with a celebrity. In a smart move, they've worked in UPS as a sponsor of this section. We'll see how this one shakes out.
Link via CommandN.