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Don't You Steal Our Ideas!

Adfreak points out an interesting feature on the Goodby, Silverstein & Partners site... They've put a legal disclaimer that must be accepted on the home page! That's right, you can't see anything until you've seen the legal disclaimer and accepted it. Here's what it looks like:

Goodbylegal

So according to the copy on the site, their work is "exclusively" for viewing by clients, prospects and employees. Never mind other agencies, awards shows, the media, family, friends and everyone else I'm forgetting to mention. If they wanted "exclusivity", they should just password protect the whole site.

I have never seen an agency site do anything like this. It's simply a bad user experience. Even in the industries where it's legally necessary, like with alcohol or pornography, people still hate these legal splash pages...

Posted on January 12, 2006 | Permalink



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