The Mysterious iTunes User

Nielsen/Netratings has released a report (pdf) about the mysterious iTunes user. According to the report, about 14% of the active Internet population used iTunes in December. In addition, Nielsen/Netratings says that iTunes traffic increased 241% over the last year.

The study also reveals some interesting demographic and behavioral details about iTunes users. iTunes users are fairly even in the gender split, at 54% male, 46% female. They like Volkswagen, Audi and Subaru, and have a preference for hard cider? What the heck, hard cider?

I'd say we should take these numbers with a grain of salt. Nielsen/Netratings didn't reveal their methodology for this report, and it's likely that it has about the same credibility as their DVR panel, which was based on 60 DVRs. You can read more about that fiasco here.

Link via AdFreak.