Firefox Flicks

Firefox is continuing it's tradition of letting their fanatic user base do the marketing for them. At the end of last year, they launched "Firefox Flicks", an open submission for fans of the browser to send in testimonials. Well know, it's a full blown ad creation contest.

They've got a blog for the contest, as well as a creative brief for the ads. The judges include people from TV, film and advertising, including the founder of Strawberry Frog, Scott Goodson.

This is definitely consumer generated content at its finest.

Link via AdFreak.