That's right, the folks at Guinness in the UK have started a blog at: guinnessblog.co.uk. They're doing a few things right with the blog, like allowing comments and linking out to external sites.
But there are a few things they're not doing so well. The posts are OK, but seem to center more around advertising and press than opening up a line of dialog with their customers.
In addition, they have RSS feeds, but no way to get to them unless you're smart enough to view the page source.
And my biggest gripe of all... This whole "age barrier" thing flat out does not work for a blog. I don't want to have to give you my birthday every time I visit the blog. In fact, I won't visit at all, I'll just use your RSS feeds to read the blog!
However, it's a good first start. Kudos to Guinness for at least getting a few things right!
Link via Blogebrity.
I suppose Guinness would have loved to remove the age barrier.
But in some countries, (France being one of them), the law forces you to add this age check.
Posted by: Stephane | February 22, 2006 at 05:40 AM