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February 01, 2006

McDonalds 2.0

Mcdonalds redesign

McDonalds is trying to change their image. People like me decided to stop eating their food after watching Supersize Me. What better way to change your image than to redesign your drab, static website into an interactive wonderland? That's what McDonalds Australia has done.

The interactivity is nice, but I'm not a big fan of the cheesy stock photos they're using. The hamburglar is much more interesting.

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» Special sauce, lettuce cheese from Online Creative
Well, looks like McDonalds Australia is a bit ahead of the curve online. In a very Apple looking way theyve taken a more conceptual look at what a McDonalds Website should say and do. Theres lots of good stuff ... [Read More]

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    • I'm John Keehler, the Director of Interactive Strategy and brand planning for Click Here, the online marketing arm of The Richards Group in Dallas, TX.

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