Miller + Equifax = Consumer Wrath

Wow... this has to be one of the strangest examples I've seen of a company not understanding their customers.

According to BoingBoing, a reader used a junk email address in a contest to avoid further communications with Miller. Months after she dunped the junk account, she received an email from Miller in her main account. Here's a screenshot of the email she received.

How in the heck could this happen? IP address maybe? According to this post at Ad-Verse, Miller is using Equifax... that's right, the company that keeps credit data on you. The author of the O'Reilly "Spam Kings" book has some more details as well.

Link via Adrants.