I have to say that the Burger King Whopperettes Super Bowl commercial wasn't amazing in my opinion, but it definitely stood out. And like Diet Pepsi, the Whopperettes effort has a much stronger online component. Simply put, the website is great.
Burger King also did a great job building up buzz before the Super Bowl commercials aired, leaking video footage of the King and Brooke Burke online. All in all, a great integration of online and offline, as well as buzz before and after the Super Bowl.
Watch the Whopperettes commercial now: