Super Bowl Commercials & Search

One of the things I was most impressed about the Super Bowl this year is how many advertisers were including search engine advertising as a part of their Super Bowl promotions. We all know that after the Super Bowl, people go to search engines to try and find the ads they missed, or the ads their friends are talking about. Running search engine ads is essential to connect with these people.

Last year, we were applauding just a few advertisers for doing it, but this year, the search engine ads are running in full force to accompany Super Bowl commercials.

Here's a short list of the folks I noticed running Super Bowl specific search engine ads on Google:

• Honda
• Cadillac (they were doing it last year)
• Mission Impossible
• Career Builder (they were doing it last year)
• Prudential
• Nationwide
• Ameriquest
• Sprint

Now, I have to dog on Sprint just for a little bit. The weird thing about Sprint is that their search engine ads are directing people to SprintEnterprise.com. Say what? You can't access any of the commercials by visiting Sprint.com, but for some reason they're all on SprintEnterprise.com? Come on Sprint, get your act together.