Castrol Podcasting

Castrol has launched a podcast "series" hosted by Funkmaster Flex. It's called the Castrol "Unlock the Power" podcast, and features podcasts about cars, racing and of course, oil.

But it seems to me that there are several things Castrol hasn't done well with this podcast.

• No real web presence
  I'm a big proponent of having blogs that accompany any podcast. It allows the podcaster to close the feedback loop by giving the audience a destination online, instead of just in their ears. A blog allows the opportunity to solicit feedback, and have the two-way conversation. A podcast by itself is just being pushed out to the listener. What's more, Funkmaster Flex is supposed to be a cool guy, the audience is supposed to be cool, and the Castrol USA site is NOT a cool site.
• It's a "series", not an ongoing podcast
  This is one of those weird issues that marketers are dealing with. Does a podcast have to be an ongoing effort, for all eternity, or can it just be a few episodes and done with. I think the "series" could work, but it doesn't encourage subscription as much.
• Make sure your podcast works in iTunes!
  There are three episodes available on the Castrol site, but only the first one is showing up in iTunes. I sense an RSS feed problem...
• Use a good photo of Funkmaster Flex
  Please, someone use a better photo of the Funkmaster. He looks mad in that picture. I mean, I couldn't find too many pictures online of him smiling, but the photo Castrol is using looks really bad. Here's a side by side comparison:

Link via Micropersuasion.

Update: Someone from Castrol posted a comment below, and I have to say, I give them two thumbs up for the following: 1.) Jumping into this new medium 2.) Listening to feedback in the blogosphere.