Comcast Character Blogging

Over the last few years, a number of companies have tried out character blogging, and it always seems to generate harsh criticism. Frankly, no one has really pulled it off well, and some folks don't believe it ever can be pulled off. Well, we now have another contender to throw in the ring... Comcast.

The blog they've launched is an extension of their latest campaign, The Slowskys, which features a family of tortoises that hate high-speed cable because it's too fast. The commercials are pretty funny. Watch one of them below.

So as an extension to this commercial, Comcast has launched a blog for the Slowskys: www.theslowskys.com. In addition to the normal blog stuff, you can also watch commercials, send e-cards and "chat" with the Slowskys through an AOL instant messenger bot. There also appear to be plans for a chess game and additional video footage through the blog.

I have to say... although some parts of the blog disappoint me, the characters are funny enough to hold my attention. What I want, though, is more video footage, not more blog posts. So will this help soothe the character blog naysayers? What do you think?

Link via AdFreak.