iTunes $10 Movie Downloads?

Everyone fully expects that iTunes will begin offering movie downloads. Sure enough, a few days ago the first movie was spotted on iTunes. It was a Disney "made for TV" movie called High School Musical. The price was the same $1.99 as all the other TV shows. However, the price was soon updated to $9.99!

I don't know about you, but $10 is a heck of a lot of money to pay for a low quality video file of a movie. So what's the right price? $4.99? $5.99? I can tell you that I won't be buying any $9.99 movies from iTunes anytime soon.

Link via Business 2.0 Blog.