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Wow... The California Milk Processor Board has launched a new site to support their "Sci-Fi" campaign. In the campaign, a fictional planet called "Brittleactica" is afflicted with hair loss, insomnia, pms and cavities. The only thing that can save them? Milk, of course. Visit planetinneed.com to check it out.
This site is REALLY nice. I'm not sure who's behind it, but I would love to give them props. It looks great, works great, sounds great... talk about offline and online integration.
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Posted by: Dan | March 22, 2006 at 10:42 AM