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March 23, 2006

Oxfam Viral: Bit Unfair

Bitunfair

Bit Unfair is a great new site built for Oxfam. It's a fictional gameshow where luck is always on the side of the rich, and never on the side of the poor. The site is very well built, with particularly good interactive use of video. Visit the Bit Unfair site at www.bitunfair.com, and try your luck!

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Listed below are links to weblogs that reference Oxfam Viral: Bit Unfair:

» Oxfam Game Calls Attention to Global Poverty from Adrants
Random Culture points to a site called bit unfair, a gameshow-style site created for Oxfam to call attention to the unfair treatment of the poor in the world. In the game, if you label yourself rich, you always win.... [Read More]

» Branding charity - Goodwill getting creative from Brand Kudos
Random culture with their all round insightful posting shows us the latest from a London based agency Daft London who seem to have put together some package for Oxfam and the Make Poverty History (brand?). From a marketing perspective, I think thi... [Read More]

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    • I'm John Keehler, the Director of Interactive Strategy and brand planning for Click Here, the online marketing arm of The Richards Group in Dallas, TX.

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