Universal Pictures' Big Mistake

Just last week, I was griping about Apple's indication that they might charge $10 for a movie download... That was nothing. News is now circulating that Universal Pictures will have movies available for download in the UK at a whopping $35.

I'm speechless.

Why the high price tag? According to this CNN article, it looks like that $35 price gets you a download of the movie for a laptop, one for a portable device and a DVD in the mail. The initial batch of movies available is limited to around 30, including titles like "The Bourne Supremacy", "Nanny McPhee" and "Bridget Jones Diary."

I'm not convinced that people are going to find this worth the money. You can buy "The Bourne Supremacy" DVD on Amazon for $13.99, and have everything Universal is offering. And when you look at that price point, I still think $9.99 is too much to pay for a movie on iTunes.

Come on Universal... just give Apple a call.