Diesel has launched a new jewelery line, and a new site for the effort: Diesel.com/jewellery. It's certainly a unique site in the jewelery retail space. The site was created by hi-res and Geoff Lillemon from Oculart.
Does it tell you anything about the jewelery? Not really, but it certainly lets you see the product, and gives you a feel for the style they're going for. Since Diesel really only sells watches online, they don't need to be bogged down with "product information" or a "shopping cart."