Google Launches "Related Links"

Google has launched a new "service" that seems a little strange to me. It's called "Related Links", and it allows website publishers the ability to display news, searches and other websites that are related to the content on their own sites. I've included an example below.

So why would anyone implement this on their site? That's what some people have been asking. There's no financial incentive, so publishers are basically just sending traffic away from their sites. Google's position is that the service leverages the power of Google to "automatically bring fresh, dynamic and interesting content links to any website."

But as publishers, we'd really like it if we could get paid for clicks on these!