In an unprecedented move, Google has teamed up with Sony Pictures to promote the upcoming DaVinci Code movie. The promotion involves adding a DaVinci Code widget to your personalized Google homepage, where players are prompted to solve a series of puzzles. Start playing the game here.
According to the official Google Blog, the puzzles will "be released over the next 24 days, in the form of six different challenges at four difficulty levels."
And there are some pretty good prizes as well, including a $100,000 grand prize package that includes a trip to Paris, Rome and London.
This is a really big deal... Google has traditionally shied away from giving advertisers any outlets beyond Adwords. So are we likely to see more promotions like this? I'm not sure that we will. This particular promotion seems to stem more out of a passion for the material than anything else. But who knows?