If You Only Buy One Book...

If you only buy one book this year, it should be this one... Chris Anderson's upcoming book, "The Long Tail: Why The Future of Business is Selling Less of More." Yes, Chris is the same guy who introduced the idea of the "Long Tail" in Wired. You can check out his blog at: www.thelongtail.com.

The book is available now for pre-order at Amazon, and ships in July.

This is right up there with must-reads like The Tipping Point and The Cluetrain Manifesto. Every CEO of every retail company in the world needs to read this, lest they get left in the dust.

Comments

[peter Collingridge]

Hi there. Just noticed both the above posts and thought I'd point you in the direction of a book promo we've just completed for the long tail. http://www.longtailbook.co.uk Cheers