Mark Cuban has signed a deal with Sirius Satellite Radio for a two-hour show called "Mark Cuban's Radio Maverick." I have the same question for him as I did for Howard Stern... Why?
Of course, the paycheck is probably the main reason. But both these guys had the opportunity to do this online and create something really special. They'd have a larger potential audience, and get to keep any revenues for themselves. Yet they both opted to do shows on satellite radio...
I'm more surprised that Cuban would do this than Stern, because Cuban is such an avid blogger.
I guess we'll just have to chalk this up to a missed opportunity.