Southwest Airlines has launched the "Nuts About Southwest" blog. As the site states:
"Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments."
I'm not sure I would be reading this on a regular basis, but they're doing a few things right. The design looks good, they've enabled comments and they're linking out to other sites. It's certainly a good start.
Check it out at: www.blogsouthwest.com.
Link via Micropersuasion.