TV Guide Blogstravaganza!

TV Guide has gone blog crazy. According to an article at Clickz, TV Guide unveiled a whopping 65 blogs! Some are about specific shows, some are written by TV Guide columnists, some are written by celebrities. TV Guide is even offering readers the ability to create their own blogs.

Now, there certainly is room for improvement in what TV Guide has done here. For example, I think the design and format of these blogs leaves a little to be desired... they're obviously not using an industry standard blogging platform. In addition, they're not leveraging unique URLs for the blogs, which limits them a bit in making the blogs easily accessible. What's more, I think the member blogs are a pipe dream, since many people probably have their own blogs. Although, if they're going after a broader TV audience with no blog experience, this may do very well.

But I think TV Guide deserves a standing ovation... According to Merrill Lynch, 2006 is the year online ad spending will surpass magazine ad spending, so cheers to TV Guide for adapting!