Virgin Mobile: Arbor Day

Virgin Mobile has launched a campaign celebrating Arbor Day. What's the connection? It seems that Virgin Mobile customers don't have paper bills, so they're saving trees. And what better way to celebrate trees than talking animals...

In order to take a more viral approach, they're using a .Mac account for the website, and they created it using iWeb (blek). In fact, they're using their agency's .Mac account. You can see Mother New York right there in the URL!

I've included a few choice selections below, but you can check out all the videos here.

Link via AdFreak.