The recent Da Vinci Code Quest on Google marked one of the first times Google "teamed up" with an advertiser outside of search or contextual ads. Google also recently teamed up with Nike to create the Joga.com soccer community. I speculated about whether we'd see more of this in the future, and I was wrong. Google is definitely pursuing more of these relationships, and seems to be developing a "thing" for Hollywood.
In this latest promotion, Google has teamed up with The Breakup. On the Google Video site, you can upload your own "breakup" video and get it featured on Google Video, or on the Google Video Blog.
Link via Micropersuasion.