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BMW has launched a consumer generated campaign entitled "Say no to compromise." It centers around a website where consumers can upload they're story of why they say "no."
It doesn't look like there's much consumer submitted content on the site right now, and I'm not sure why I would spend more than a few seconds on the site.
Link via The Brilliance.
Posted at 09:45 AM in Advertising, Automotive Industry, Online Advertising, Viral Marketing | Permalink
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