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Crispin Porter + Bogusky has launched a website to coincide with their recent "lowest ego emissions" campaign: www.egoindex.com. The site centers around rating the level of the "ego emissions" of other things like magic wands, MP3 players and more. You can see the overall highest and lowest rankings, search the index of items to rate, as well as add your own item or photo.
Link via AdLand.
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Listed below are links to weblogs that reference New CP+B Site: VW Ego Emissions:
» Ego A Driving Factor In Car Purchases from AdPulp
It seems those crazy kids in Coconut Grove are inventing new ways to sell VWs on a daily basis. The new tool in the automaker's belt is a co-creation site called Ego Index, where consumers rate cars and everyday... [Read More]
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