Click Here, the interactive agency I work for, has been working with Travelocity for some time now. Recently, we helped to secure a sponsorship for them on the podcast of a popular syndicated radio show, Travel with Rick Steves.
Pete Lerma, our principal at Click Here, has written a great article on the Travelocity podcast sponsorship, as well as the podcast sponsorship space in general. Read Pete's article: "No Formulas for Podcast Sponsorships" at Clickz.
The Travelocity podcast sponsorship has been exciting for me to work on personally. I learned a lot by championing this project for Travelocity, and am proud of the results.