Click Here, the interactive agency I work for, has been working with Travelocity for some time now. Recently, we helped to secure a sponsorship for them on the podcast of a popular syndicated radio show, Travel with Rick Steves.
Pete Lerma, our principal at Click Here, has written a great article on the Travelocity podcast sponsorship, as well as the podcast sponsorship space in general. Read Pete's article: "No Formulas for Podcast Sponsorships" at Clickz.
The Travelocity podcast sponsorship has been exciting for me to work on personally. I learned a lot by championing this project for Travelocity, and am proud of the results.
You can listen to the Travel with Rick Steves podcast (including the Travelocity sponsorship) by downloading the podcast in iTunes here, or by visiting the Travel with Rick Steves website.
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