Coca-Cola and iTunes Teaming Up?
The details are slim, but it's being described as a "substantial" promotional campaign. We know at least that it includes Coca-Cola sponsored content and discounts on iTunes. [via Micro Persuasion]
Seventeen Magazine Partners with MySpace
Not sure how much of a real "partnership" this is, but it makes perfect sense. [via AdPulp]
Pre-Roll the Best Online Video Ad Format?
Looks like it did better for brand awareness, but transitional ads better for intent to purchase. [via Zach Klein]
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