I think this is the first time I've heard of a blog being created for an ad. On the heels of the viral success of their Bravia ad, Sony has launched a blog to track news and updates on the Bravia ad campaign.
Link via Influx Insights.
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July 21, 2006
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» Sony blog Bravia Ad creation from Polkadotholes
Sony have created a blog for the creation of the second Bravia ad (via Random Culture). What a great idea. I think more pieces of entertainment should have blogs whilst they are produced. Surely it could increase buzz, excitement and [Read More]
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