I love this... the recent online video boom has opened up new avenues for many publishers that want to cross into another type of media distribution. Newspapers are podcasting, some even video podcasting. Does this mean they now compete in the same arena as television? How long before we have a New York Times online TV channel?
An interesting example of this embracing of online video is HarperCollins' introduction of "trailers" for the promotion of their books. According to an article in the Guardian Unlimited:
"There are now trailers for books and soon, according to Steve Osgoode,
director of online marketing at HarperCollins Canada, they will be
Check out one of HarperCollins' trailers for Londonstani, a book by Gautam Malkani.