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Agency.com, in an attempt to win the Subway business, decided to do something a little different. They created a video of themselves preparing for the pitch and put it online. According to the video, they wanted to show the Subway how "immersed" they get in understanding the client's business.
So is this a "viral" video? Agency.com is hoping so.
Link via AdFreak.
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» Hows this for a pitch? from carpark
Random Culture reports on Agency.com who seem to have it right when they set out to differentiate themselves from other agencies in the whole pitch process. These guys put together a 9 minute video of themselves preparing the pitch for Subway - spy ca... [Read More]
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