« MySpace Videos Surpasses YouTube | Main | Fox Online TV: A Different Approach »
Jeep's New MySpace Campaign
Jeep has launched a MySpace page promoting a summer concert series to introduce the new Jeep Compass. Instead of using advertising to drive people to Jeep.com, they're driving consumers to MySpace and Facebook profiles. Read more about the campaign at AdWeek.
It also appears that Jeep has plans to use the MySpace page, located at myspace.com/jeep, for marketing efforts beyond the concert series, which winds up at the end of September.
Posted on August 18, 2006 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/5721634
Listed below are links to weblogs that reference Jeep's New MySpace Campaign:
Comments
Brands on MySpace is such an interesting phenomenon - Three Minds had a great run down of some of the more successful brand pages awhile ago - it was really interesting to look at some of them!
Posted by: Catch Up Lady | Aug 24, 2006 9:23:53 AM
