"The G5's digital debut will cost 60% to 70% less than a traditional car launch, although he declined to reveal specific spending. (A launch for a new model such as the G5 typically runs $25 million to $30 million.)
And guess what, there are results! It's just a glimpse, but I'm hoping that Pontiac will share more details after the campaign has matured.
"Though the effort started quietly six weeks ago and is scheduled to run through year's end, it looks to be off to a strong start. In August, G5 sales exceeded sales goals by 185%."
Looks promising... who's next!