JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Tuesday
Jan172006

The "Anti-Advergame"

Fedexkinkos

Normally, people just create websites about companies that did them wrong. But this is the first time I've seen a video game created entirely to show disdain for a brand.

Check out "Disaffected", a video game dedicated to showcasing the shortcomings of FedEx Kinkos. Here's the description from the site:

"Disaffected! puts the player in the role employees forced to service
customers under the particular incompetences common to a Kinko’s store."

Link via BoingBoing.

Reader Comments (1)

Love the game. Feels like I'm in the store. The customers are awesome.

The should make a game about working at 7-11. Oh what fun it is to repair a supoer slurpee machine!
January 21, 2006 | Unregistered Commenterseobro

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