Timberland has launched a website in support of their "Art in the Boroughs" project, at 10061.com. Five artists have created limited edition boots that will eventually be sold. You can watch videos for each of these artists, discovering more about them and their designs. In addition, there's a gallery of user submitted photos (pictured above), and a link to the "design your own boot" section on Timberland.com.
While there's nothing very unique about the idea, the site is well designed and well built.
Link via Adverblog.