CBS is reporting some great results after the launch of their YouTube "brand channel" in October. According to an article in The Hollywood Reporter:
"CBS reports uploading more than 300 clips that have a total of 29.2
million views on the site, which averages 857,000 views per day since
the CBS Channel launched."
In addition, this same article points out that three of the top 25 viewed videos on YouTube this month are from CBS shows. I wondered how so many clips of "The Late Late Show with Craig Ferguson" were showing up on YouTube... it wasn't from users. Contrast that with The Daily Show, where users spend the time to record and digitize clips they think are funny, to distribute on YouTube. There are also some rumblings about a 7% ratings increase for Letterman and Ferguson since the brand channel launched... Based on these numbers, it looks like brand channels may be viable after all.
Link via Jupiter Analyst Joseph Laszlo.
Check this out:
http://www.youtube.com/watch?v=ybFOu6d6y0k&eurl=
Posted by: Cam Beck | November 27, 2006 at 05:26 PM