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CBS YouTube Results
CBS is reporting some great results after the launch of their YouTube "brand channel" in October. According to an article in The Hollywood Reporter:
"CBS reports uploading more than 300 clips that have a total of 29.2
million views on the site, which averages 857,000 views per day since
the CBS Channel launched."
In addition, this same article points out that three of the top 25 viewed videos on YouTube this month are from CBS shows. I wondered how so many clips of "The Late Late Show with Craig Ferguson" were showing up on YouTube... it wasn't from users. Contrast that with The Daily Show, where users spend the time to record and digitize clips they think are funny, to distribute on YouTube. There are also some rumblings about a 7% ratings increase for Letterman and Ferguson since the brand channel launched... Based on these numbers, it looks like brand channels may be viable after all.
Link via Jupiter Analyst Joseph Laszlo.
Posted on November 27, 2006 | Permalink
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» Will the Networks faster than politicos? from Political Gastronomica
Networks should take from this experience (like we did in politics) is to work with the viewers and allow them to engage with each other. There are many techniques that can be implemented to truly engage the users above and beyond their initial intere... [Read More]
Tracked on Dec 10, 2006 11:17:49 PM
Comments
Check this out:
http://www.youtube.com/watch?v=ybFOu6d6y0k&eurl=
Posted by: Cam Beck | Nov 27, 2006 5:26:01 PM
