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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Wednesday
Feb012006

McDonalds 2.0

DateWednesday, February 1, 2006 at 6:14AM

Mcdonalds redesign

McDonalds is trying to change their image. People like me decided to stop eating their food after watching Supersize Me. What better way to change your image than to redesign your drab, static website into an interactive wonderland? That's what McDonalds Australia has done.

The interactivity is nice, but I'm not a big fan of the cheesy stock photos they're using. The hamburglar is much more interesting.

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