VW: Crash Your Jetta

Volkswagen has launched yet another innovative online campaign, Crash Your Jetta. Like the GTI test drive video that gets customized depending on the options you select when building your car, Crash Your Jetta allows you to see what happens to the car you've built when it gets hit by things like a Rhino, a giant lizard foot, a ball of twine and more.

What's interesting to me is that most car companies would shy away from showing the actual crashing of their vehicles. But Volkswagen is using the opportunity to showcase safety features. No matter what the scenario, the car comes out pretty well. They even show the "crashes" from different points of view to demonstrate all the air bags.

To see it in action, visit the Jetta build your own and click on "watch safe happen."